Local Estate Agent vs Online Estate Agency

Why the local agent will always prevail

In a world where the internet now shows us above and beyond the info needed to buy and sell a property (we have all seen the confident first time buyer asking why a property is listed at x price when “Zoopla stats tell me…..” etc), we look at five reasons as to why the local estate agent is important when selling your home:

Local Knowledge

simply invaluable to establish the marketing price for any vendor, knowing the area and CURRENT market conditions-not simply just stats as to the history of a period of years (see land registry).

Local Buyers

Speaks for itself, a good buyer local buyer database is vital for selling any property-particularly if prior to marketing an agent can speak to local buyers which gives a huge incentive for the buyer to offer closer to what the vendor wants/needs before the rest of the target buyers see it advertised.

Local People

Buying a property is a process revolving around emotions, personable staff-most notably the front facing sales representatives, that have seen the property in person and can advise on those marginal search criteria boxes the buyers are looking to put a tick in.

The Unknown Enquiry

Whilst asking buyers where they saw a property often the board/internet/website is the reply, but often is the case that walking past the branch on a Sunday walk/driving past one evening/too busy to stop and enquire means the applicant then clicks on agent website/drives past property etc in order to enquire.

Branch Presence

What does the popular slogan “we save on office costs so can charge you less” (usually upfront) actually mean from internet agents? There is an argument this reflects on service and effort, so I will leave you with this……If an agent are prepared to give away their own fees cheaply, will they be fighting to achieve the best price for someone else’s best price-you the vendor?

Andy McHugo, Branch Manager of James Laurence would love to hear your views, so encourages you to comment, share and speak to us to let us know what you vendors demand in this marketplace.

Call us at James Laurence Estate Agents with further questions on +44 (0)121 604 4060 and check out the latest shared ownership properties we have available at www.jameslaurenceuk.com

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