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In the industry we appreciate what property portal advertising means to us, Rightmove Zoopla and Primelocation etc. provide our business with customers.
But what has this shift to online property enquiries really tell us?
A conversation arose this week with a quote of “I love Rightmove” from a proud home owner, though he is not moving house and has no intentions of moving………but he is on it every night!
January of this year saw a record breaking 100 million visitors to the Rightmove website so he is not in the minority.
Now we don’t know the answers to the following but would like the general consensus:
Is he actually looking for a property that stands out? In doing so making it impossible not to move/falling in love with a dream home?
OR
Is he subconsciously trying to convince himself of the value of his own property and this his way of keeping tabs on his local marketplace?
The conversation, among friends, evolved to find another potential home mover in the conversation “only use Zoopla” to search for properties, and they are indeed looking.
Why are buyers loyal to such portals?
When advised not all properties are now on Zoopla (due to the duopoly being broken up by onthemarket.com etc. that we over analyse daily) the friend was amazed-that had in effect cost him dear in the area he was looking!
The trends shift when you become the home owner selling or letting!
Being a buyer should make you more savvy when being a vendor but it never fails to amaze us how few vendors look at how their property is advertised.
In the touchscreen mobile device world we live in, potential buyers can “swipe” away a property without giving it the benefit of the doubt so photo selection, property write up and pride in showing it off make a huge difference.
“It needs work” is a common thought from buyers, sometimes drawn to a conclusion by simply untidiness!
As a vendor, would you share your own property on Facebook or twitter? Its seems not enough do as maybe worried about associates having a nose at how they live, but this is a fast route to mass exposure-even though people you know will see in to your (soon to be old) home.
We would love your comments and views, are you searching for a property?
Or a frustrated vendor not getting viewings currently? Ask yourself if YOU would click on to your property details if you were looking!!!!
Email the Senior sales and Lettings Manager, Andy McHugo at [email protected]for free up to date market advice.
