Selling your property during COVID19 lockdown

Reading time: 3 Minutes

During a testing time for all, the property market is facing unchartered territory!

If you are still wanting, or indeed needing to move, this lockdown period is very significant for you as,  although this is a completely unprecedented time and like so many other industries, we as Estate Agents have to adapt and help lead our clients through this period in their best interests.

Here are my top 5 tips of how to attract a sale of YOUR property within and post lockdown:

  1. Marketing

Never has the marketing approach been more important as, in what you may well see as a pause in the market, is actually key marketing time, in line with similar activity over the xmas period.

Buyers may well be at home more, which triggers more online browsing time, more time to think, more time to analyse their own home (had a few buyers saying they realise more than ever the need to upsize) and establish their intent on moving. Whilst that then rules some buyers out, it also highlights the keen applicants who have the urgency you want as a vendor. Applicants are enquiring into properties they like the look of! That is a fact.

So, does your property look good online?

Ensure it does!

Have the images been refreshed? Is there a floorplan showing the layout-one of the most clicked on parts of the property according to Rightmove? Does your Estate Agents write up describe the property how you want it to? … if not re-write it and send to them.

Is it still being sent to interested parties? Can the property be made a Premium listing on Rightmove for further reach, and one of the agent’s Website featured properties?

I would suggest this is the time to ensure you request they are.

  1. Virtual viewings

The main obstacle facing yourself and buyers is the inability to enable actual property viewings, with the government guidance in place not allowing. Whilst our branches are closed, we are open and have adapted to enable video viewings. Rightmove have also adapted and can now receive.

I would encourage you to do a walk-through video on smartphone/tablet and send through to your Estate Agents to add to the marketing, along with the adding “virtual video tour” available to their marketing. Approx. 1-2minutes long if possible. (do not have to add music or talk through of the property)

  1. Get the house ready

Use the time to sort those things you have been planning for ages and never had the time to do:

Cut the front lawn-help the curb appeal. Replaces those lightbulbs and tidy the rear garden, from de-weeding to sprucing up-Spring is when it should be looking its best.

Have you made bedroom 4 a “potential study” or is it still a dumping ground……… this is the time to focus on such?

Ensure that when those first excited viewers come to look at your property post lockdown it’s looking it’s very best.

  1. Get legally prepared

This is the time to call a few solicitors in advance of a sale being agreed, most are still open in some form, and when best to ask them about their practices!!! Have they adapted to this situation? If you have used a reliable one for the last move 20 years ago, do they still work at the same firm and how they are coping as some will not be taking on new clients in unable to accommodate with staffing levels etc.

Also take the time to dig out the electrical certificate you had x years ago, the installation certificate with that new boiler, and the Fensa certificates with your new double glazing. Plus of course, find your passport…. you may not be flying anywhere soon but you will need to instruct your solicitor.

  1. Re-establish the plan

Does your current Estate Agent know your situation? Whilst their branch is closed currently, ensure you discuss with them the approach for now and post lockdown in view of the above, from marketing to dealing with enquiries-will they re-open being a key question including staff members familiar with your property?

Discuss with them the approach you want and your expectations. Pricing will inevitably be discussed, were you on market for an optimistic price pre Covid-19? If-as predicted-the property market prices take a downturn, do you make a change to make more competitive as soon as lockdown ends…or now and be ahead of “the game”??

Ask for the stats to be sent over how your property has been producing over this period, Rightmove and Zoopla both have stat reports that agents can email to you.

Are they as motivated as you to sell the property?


I would love the chance to discuss our approach and what is working successfully so far for us, to help you, with a few other adaptations I can give insight to also.

Contact me on 07751675267 to discuss.

We are also offering Virtual Valuations as an alternative to in person.


Say safe.


Andy McHugo

Associate Director

Similar Posts

The people we've helped
  • 5 star review  This is our second experience with James Laurence, this time as Sellers but 2.5 years ago as buyers. I wrote a review about the previous experience which was excellent and I believe this experience warrants another great review. This time we worked more directly with Henry who is an excellent communicator. From the word go he demonstrated impressive subject matter expertise, confidence and professionalism. He regularly follows up on progress and bridges the gap between purchaser and vendor extremely well. I'm confident that James Laurence is a company that has high standards embedded in to its culture and highly recommend them.

    thumb David Smither
  • 5 star review  Had a great experience with James Laurence. Reece Parkinson and Henry Crane were excellent. As a first time buyer, they were very patient with me and my questions and reassured me at every hurdle. Henry even helped chase my non-responsive solicitors which I’m forever grateful for. I would highly recommend

    thumb Dariusz Paszkowski
  • 5 star review  Honestly can't thank Kelly enough for all the help she has given me during my current moving process! As stressful as it has been, Kelly has gone above and beyond to clarify and assist me on information, even during her own time when not at work. Kelly is a real asset to this branch and gives the company a good reputation, would definitely recommend her and this branch to others, and would use them again for future moves. Thanks again so much! :)

    thumb Callum Phillips
  • 5 star review  We recently chose James Lawrence to sell our flat in the Jewellery Quarter, and couldn't be happier that we did. Henry and Reece were both exceptional, and kept us informed throughout the entire process, as well as chasing up all parties at key moments to make sure things kept moving. Everyone we dealt with was friendly and approachable and we highly recommend choosing James Lawrence if you're looking to sell your property.

    thumb Shane Bickerton
  • 5 star review  Recently completed on a flat sale with James Lawrence and it was the straightforward process one could normally only hope for. Nice to have estate agents (Henry & team) who were ahead of you at every moment in terms of updates on the sale. If you like to be well informed, advised and are generally a-bit too busy with life to let the buying/ selling of your property become a typical housing headache then I’d only recommend them to alleviate the strain!! Cheers guys for the help - professional, amiable and tight ship.

    thumb Jason Ho